In this episode of Outinerary®, Nicholas Snow welcomes Matt Skallerud to discuss Pink Media’s new LGBTQ+ Palm Springs Regional Guide, the first installment in a series examining LGBTQ+ communities place by place rather than industry by industry.
Greater Palm Springs brings together an extraordinary concentration of LGBTQ+ residents, visitors, businesses, media outlets, healthcare providers, civic organizations and cultural events. Matt explains why that infrastructure makes the Coachella Valley one of the most important LGBTQ+ markets in the country—and why successful outreach requires far more than appearing during Pride season.
The conversation explores:
- The size and influence of the Greater Palm Springs LGBTQ+ community
- The region’s extensive LGBTQ+ media ecosystem
- The role of KGAY Radio, Gay Desert Guide, GED Magazine, The Standard and PromoHomo.TV®
- Palm Springs’ LGBTQ+ civic leadership and public policy
- The importance of DAP Health and the valley’s healthcare network
- The Desert Business Association and LGBTQ Community Center of the Desert
- The region’s year-round calendar of LGBTQ+ events
- Why brands must invest in community institutions and remain visible beyond Pride
- The growing importance of the LGBTQ+ 50-plus market
- Pink Media’s strategy for building authentic, lasting community relationships
The central message of the guide is simple: presence is the strategy.
The brands and organizations that succeed in Greater Palm Springs are not merely renting visibility for a weekend. They participate in the media, institutions, businesses and events that sustain the community throughout the year.
The complete LGBTQ+ Palm Springs Regional Guide includes demographic information, media resources, equality scorecards, healthcare and business infrastructure, a year-round event calendar and a detailed LGBTQ+ marketing playbook.
About the Guide
The complete LGBTQ+ Palm Springs Regional Guide runs thirteen chapters deep—the full demographic and civic picture, the complete media ecosystem, the MEI, CEI and HEI scorecards with sources, the health and wellness anchors, the business and community infrastructure, the winter-through-fall event calendar and the full marketing playbook.
It is the first title in Pink Media’s LGBTQ+ Regional Guide series and is available now as a $9.95 PDF download or as part of an annual subscription covering all of Pink Media’s market and regional guides as they are published.
Purchase the LGBTQ+ Palm Springs Regional Guide
Subscribe to Pink Media’s market and regional guides
Learn more about Pink Media and its LGBTQ+ marketing resources.
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Spotlighting hot topics, influential people, and dynamic events throughout the Coachella Valley.
Hot in Palm Springs is a signature series from PromoHomo.TV®, hosted by Multimedia Entertainment Activist Nicholas Snow. Each episode delivers engaging, on-the-ground coverage of the people, stories, and experiences shaping life in Greater Palm Springs and beyond.
From community leaders and cultural events to conversations that matter, Hot in Palm Springs connects audiences with the energy, diversity, and voices that define the region.
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My work is created through a human-led process in which I develop all story ideas, conduct all reporting, shape the narrative voice, and retain full editorial control. I also use advanced AI tools as part of my workflow—for research support, organizational assistance, drafting, and editing. These tools help streamline production, but the creative direction, original insights, lived experience, and final decisions remain entirely my own. All content ultimately reflects my voice, perspective, and professional standards as a journalist, storyteller, and media creator.
